On looking into Vargo and Lusch's concept of generic actors in markets, or "It's all B2B...and beyond!"

James C. Spohrer

IBM Systems Journal

Cheng Hsu, James C. Spohrer

IJSTM

Louis E. Freund, James C. Spohrer

Human Factors and Ergonomics In Manufacturing

J. Leon Zhao, Hemant K. Jain, et al.

AIS-ICIS 2007